NYX Cosmetic An American Cosmetic Company that was founded in 1999 in Los Angeles by Toni Ko. It is a subsidiary company of L’Oréal Paris which was named after NYX the Greek Goddess. They provide a range of cruelty-free vegan products that are sold in over 70 countries. The products include Fondation, brushes, lip gloss, Lipstick, Cream, and more products.